Главная » 2008»Сентябрь»11 » Behavioral decision theory (BDT) is an interdisciplinary field that draws on insights from psychology and econom¬ics to provide a descriptiv
Behavioral decision theory (BDT) is an interdisciplinary field that draws on insights from psychology and econom¬ics to provide a descriptiv
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Behavioral decision theory (BDT) is an interdisciplinary field that draws on insights from psychology and economics to provide a descriptively realistic picture of human decision making. BDT shares with economics the idea that human behavior can be understood as a purposeful attempt to achieve well-being, or "utility." It shares with psychology the recognition that people have limited information-processing capacity as well as limited opportunities to acquire some of the specific skills needed for effective decision making. The combination of these perspectives leads BDT to focus on ways that real-world decision making deviates from the stylized assumptions of economics — and on ways in which performance might be improved.